Nike
Crève L'écran
Details
For the Q54 tournament in Paris we were asked to create a campaign that engaged the street ball community creating awareness around the event whist keeping in line with the global message, ‘Be the baddest’ .
Services
Creative Director
Experiential
Year
2018
We set out to find the ‘baddest’ players in Paris. Across 5 days we took over the most active street ball courts installing CCTV cameras inviting ballers to come and show us their skills. We were then able to spot the talent and reward them online as well as giving them a spot at the Q54.
Credits