Nike
Air Drop
Details
Partnering with Nike and North American retailers, we were tasked with developing a program of activations to elevate the Air franchise around AirMax Day.
Services
Experiential
Creative Direction
Year
2023
This years iteration of the brand holiday was themed around ‘The future is in the air’ so we developed a one-of-a-kind Air experience, dropping Air Max out of “thin air” and literally out of the sky.
Every hour, we dropped a free pair of Air Max to unsuspecting customers at JD Sports Time Square via AirDrop. Meanwhile, we took Air Max to new heights by awarding consumers in Los Angeles and New York a personal Drone Delivery experience.
Credits
Agency
Creative Director: Jan Barcikowski
Creative Director: Carolin Harris
Project Manager: Regina Atoigue
Client Partner: Nick Lawhead
Strategy Director: Jeff Burgin
Senior Copywriter: Maddie Ecker
Copywriter: Enoch Lui
Production
Executive Producer: Jorge Novo
1ST A.D. Alex Gilbert
Director: Jan Barcikowski
Cinematographer: Michael Enos,
Chris Wilmore
1ST AC: Joshua Borgogni, Elias Tejada
Delivery Drone Pilot: Keenan Hock
Film Drone Pilot: Andrew Petersen
Cam Film Drone: Jake Howard
Drone PA: Eli Thomas
Post Production
Motion Design Director: Ryan Jones
Video Editor: John Stallings, Joseph Huba
Motion Designer: Mike Brophy, Fer Santacruz
Designer: Jan Barcikowski, Brett Clouser