Deluge
Brand Identity
Details
Brand identity and visual system for ambient music performance series, Deluge.
Services
Branding
Creative Direction
Year
2024
The series seeks to explore the depths and outer reaches of ambient, experimental and avant-garde sound, creating environments for deep listening and discourse around boundary-pushing work by BIPOC artists.
Taking inspiration from irrigation waterways and schematics of the LA River, the Deluge logo mark visually embodies the concept of a "deluge," serving as a container in the shape of a river basin. The form also evokes the cross-section of a speaker cone, adding a layer of serendipity to the brands mark.
Credits
Jan Barcikowski
Jonathan Jayasinghe
Davin Singh