Xapo Bank
Digital Campaign
Details
We created a global digital brand campaign for Gibralta based Bitcoin bank, Xapo. Repositioning them as a premium solution we developed a new creative direction and captured the digital collateral as part of the new roll out.
Services
Creative Director
Film Director
Year
2024
We were tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning Xapo Bank as a trusted expert in this dynamic and evolving market.
The campaign was built around the idea that customers can either keep suffering the issues with current Bitcoin storage (lost USBs, hacking, no interest growth, difficult to spend, no customer service, etc.)....or they can use Xapo to bank their Bitcoin.
Credits
Production
Director: Jan Barcikowski
DP: Hugo Carlier
Photographer: Andrew Jacobs
Prod co: Revery
Producer: Kaili Capito
EP: Davis Priestley
Post Production
Sound: Concret Form
Color: Kaitlyn Battistelli
VFX: Minimal Massive
Agency
GCD: EB Davis
EP: Heather Harlow
CD: Jan Barcikowski
CD: Bryan Dempler